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A collection on news, views, and goings-on—live and direct from JAM-land.

John McHugh 8/6/25 John McHugh 8/6/25

Introducing: The Business Case for Brand Investment

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John McHugh 7/21/25 John McHugh 7/21/25

The Job Description for a Stronger Brand Identity

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John McHugh 5/20/25 John McHugh 5/20/25

Brand Vibes and the Limits of Storytelling

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John McHugh 3/17/25 John McHugh 3/17/25

Draining the Moat: A Cautionary Tale for Outspoken Executives

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John McHugh 2/6/25 John McHugh 2/6/25

Brand Architecture: The Most Misunderstood, Overlooked, and Under-leveraged Growth Strategy in Your Brand's Playbook

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“Take a Breath—It’s Just Arby’s.”

John McHugh 1/20/25 John McHugh 1/20/25

“Take a Breath—It’s Just Arby’s.”

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John McHugh 12/3/24 John McHugh 12/3/24

Branding Decisions: A Sticky Subject

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Join JAM at SF TechWeek

John McHugh 10/8/24 John McHugh 10/8/24

Join JAM at SF TechWeek

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John McHugh 9/24/24 John McHugh 9/24/24

JAM’s Work for Next Level Apparel “Spotted” on Brand New

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5 Hidden Costs of Weak Branding in Private Equity

John McHugh 9/9/24 John McHugh 9/9/24

5 Hidden Costs of Weak Branding in Private Equity

5 Hidden Costs of Weak Branding in Private Equity

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John McHugh 8/13/24 John McHugh 8/13/24

Taking an Apparel Brand to the Next Level

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Ready to get sticky?