Introducing: The Business Case for Brand Investment

We like to joke that building the brand is the easy. It's getting the leadership and stakeholder buy-in that's the hard part. To help with with that, we've assembled some of the "greatest hits" of data, statistics, and models highlighting brand's role in business performance into one handy-dandy slide deck, available for free on our site.

The deck pulls together compelling data points from respected sources—like Binet & Field, Meta, Kantar, and BCG—to demonstrate how brand-building improves marketing efficiency, pricing power, long-term ROI, and customer lifetime value.

This resource is built for marketing leaders and teams who need to make a case for funding brand initiatives—whether you're pitching a rebrand, messaging overhaul, or simply pushing back against a short-term ROAS obsession. It's especially useful in founder-led, PE-backed, or sales-heavy organizations where brand is misunderstood or undervalued.