Introducing The Business Case for Brand Investment
A collection of slides for the modern marketer showcasing evidence-based research on the role of brand investment and performance in businesses.
What is it?
A practical, evidence-based slide deck designed to help marketers justify brand investment to skeptical or uninformed stakeholders. The deck pulls together compelling data points from respected sources—like Binet & Field, Meta, Kantar, and BCG—to demonstrate how brand-building improves marketing efficiency, pricing power, long-term ROI, and customer lifetime value.
Who’s it for?
This resource is built for marketing leaders and teams who need to make a case for funding brand initiatives—whether you're pitching a rebrand, messaging overhaul, or simply pushing back against a short-term ROAS obsession. It's especially useful in founder-led, PE-backed, or sales-heavy organizations where brand is misunderstood or undervalued.
What’s the benefit?
It arms you with the numbers, frameworks, and third-party validation to reframe brand not as a cost center, but as a business multiplier. Use it to secure leadership buy-in, shape budget conversations, or sharpen internal brand education. Plus, it's formatted to drop straight into your pitch or board deck with minimal polish.
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