Revo
Founded in 1985, Revo is a performance eyewear brand with roots in NASA technology, originally developed to protect satellites from unfiltered solar radiation. Today, Revo offers a wide range of sunglasses that combine optical precision with timeless style. JAM worked with Revo to reposition the brand, define its voice, and elevate its identity to match the premium quality of its product.
Operating in a space where performance and fashion often compete, Revo had a unique opportunity: to be the brand that delivers both, without compromise. We developed a brand strategy that reframed Revo not just as a piece of gear, but as a refined, everyday essential for those who know quality when they see it. Through clear positioning, an elevated tone of voice, and design guidelines that balance function with finesse, we helped Revo evolve from a technical sportswear brand into a confident, quietly elite presence in the eyewear category.
What we did:
Brand strategy
Brand Identity
Messaging
Brand Guide
Revo had a rich heritage rooted in NASA-born lens technology, but its story wasn’t being fully leveraged in the current brand expression. We helped Revo reframe its astronomical origin to better align with the evolving desires of its customers – bridging technical credibility with emotional resonance. Inspired by the “overview effect,” we developed a succinct expression of the Revo brand promise that speaks not only to the product’s optical precision and heritage, but to the sense of elevated perspective it offers the wearer: See the world as few have.
