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      <image:title>Latest - On Purpose - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.jam-branding.com/latest/a-competely-unbiased-guide-to-hiring-an-agency-partner</loc>
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      <image:title>Latest - A Completely Unbiased Guide to Hiring an Agency Partner - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Latest - The Fine Line Between Fitting In and Standing Out - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Latest - The Fine Line Between Fitting In and Standing Out - Make it stand out</image:title>
      <image:caption>Differentiation* The difference is calibrated, meaningful, and relevant to the category and customer. It's not just being different, but being different in the right way. Exposure Distinction isn't built with a one-off campaign but through sustained visibility and exposure. Attribution The importance of the difference being clearly linked back to the brand. Time Consistency over time solidifies, builds, and amplifies the impact of the other elements.</image:caption>
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      <image:title>Latest - The Fine Line Between Fitting In and Standing Out - Make it stand out</image:title>
      <image:caption>Left: Simulate® packaging breaks category convention, but in a way that is likely unappealing to the core customer need. Right: A series of B2B Saas websites all leverage the same category design cues, blending together, and failing to signal distinction.</image:caption>
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      <image:title>Latest - Introducing: The Business Case for Brand Investment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.jam-branding.com/latest/the-job-description-for-a-stronger-brand-identity</loc>
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      <image:title>Latest - The Job Description for a Stronger Brand Identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631f7474757b9613823d5cc8/e7db1193-953d-42b8-886d-e9a6fcdf62a4/Screenshot+2025-07-18+at+10.10.23%E2%80%AFAM.png</image:loc>
      <image:title>Latest - The Job Description for a Stronger Brand Identity - Make it stand out</image:title>
      <image:caption>The Three “Jobs to be Done” of Brand Identity</image:caption>
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      <image:title>Latest - Brand Vibes and the Limits of Storytelling - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.jam-branding.com/latest/draining-the-moat-a-cautionary-tale-for-outspoken-executives</loc>
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    <lastmod>2025-08-04</lastmod>
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      <image:title>Latest - Draining the Moat: A Cautionary Tale for Outspoken Executives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.jam-branding.com/latest/brand-architecture-the-most-misunderstood-overlooked-and-under-leveraged-growth-strategy-in-your-brands-playbook</loc>
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      <image:title>Latest - Brand Architecture: The Most Misunderstood, Overlooked, and Under-leveraged Growth Strategy in Your Brand's Playbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.jam-branding.com/latest/take-a-breathits-just-arbys</loc>
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    <lastmod>2025-07-31</lastmod>
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      <image:title>Latest - “Take a Breath—It’s Just Arby’s.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/631f7474757b9613823d5cc8/ab8bc820-31e5-4cb2-a355-4891c164e11b/A+Mental+model+for+Brand+Activation.png</image:loc>
      <image:title>Latest - “Take a Breath—It’s Just Arby’s.” - Make it stand out</image:title>
      <image:caption>Credit to my former boss, Bob Domenz, for introducing this model to me many years ago.</image:caption>
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      <image:caption>When does it make sense to create a new brand?</image:caption>
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      <image:title>Latest - Join JAM at SF TechWeek - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-07-22</lastmod>
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      <image:title>Latest - JAM’s Work for Next Level Apparel “Spotted” on Brand New - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.jam-branding.com/latest/5-hidden-costs-of-weak-branding-in-private-equity</loc>
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      <image:title>Latest - Taking an Apparel Brand to the Next Level - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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    <lastmod>2025-08-06</lastmod>
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